Are you interested in having success on Etsy and need advice to point you in the right direction? Etsy is one of the biggest e-commerce platforms in the world and the best choice for sellers focusing on handmade products.
With 96.3 million buyers on Etsy, there is a massive opportunity to grow a successful e-commerce business. However, you need to play to the platform’s strengths, and some strategies will be more effective than others. Continue reading if you’re a new Etsy seller and need guidance to succeed on the platform.
1. Product Photos Must be the Best
You cannot have success on Etsy without amazing product photos. That’s because product photos are the first thing people look at when finding your listings and opening up your product pages. Here are a few tips for improving the quality of your product photos:
- Outsource: it’s difficult to create Amazon photos if it’s not your passion or expertise. Fortunately, you can outsource the work to a service that specializes in taking product photos. You’ll need to send samples to their offices and usually wait no longer than a week to receive competitive photos.
- High-resolution: it’s essential to only add high-resolution images since they allow customers to get a better idea of what to expect. Better images allow customers to catch the small details that might be missed with blurry ones.
- Lifestyle pictures: the images should be more than accurate representations of what your products look like. They need to tell a story of how the products function and the emotions they create in the user. You can look at the images of your best competitors to get an idea of what excellent lifestyle pictures look like in your industry.
Furthermore, it’s a good idea to have a large pool of photos that you can rotate to keep your product listing fresh. This ensures that customers take notice since they can see you’re actively updating your product listing. Also, some images might resonate with customers better than others.
2. Correct Product Pricing
You cannot price products based on what you think they should sell for or your strategy on other e-commerce platforms. That’s because each platform requires a unique touch to ensure you sell at the optimal price point.
For example, let’s say you sell a black yoga mat for $20 on Amazon, but they are mostly selling for $15 on Etsy. Therefore, you must match the lower price on Etsy, or you will not compete against the best sellers.
Are you still set on selling your products for a higher price? Then you need to offer better value than the average competitors. You can add more value by improving the quality and adding accessories. Perhaps, you can negotiate with your suppliers for cheap accessories that allow you to retain profitability.
3. Create a Unique Brand
Selling on Etsy is not about creating a generic product listing and competing with the other 10-20 sellers doing the same. This is not the best strategy because customers have no reason to choose your products over the competition.
Instead, you should consider creating a unique brand that stands out from the crowd. For example, you could add a color scheme that no competitor uses. In some cases, customers can identify a brand simply by the colors they notice.
Also, you can add an interesting brand name that’s memorable. This should tie in with unique messaging that speaks directly to your target customer. You’ll ultimately increase the chances of converting your traffic.
4. Increase Marketing Channels
Etsy doesn’t have the best marking tools for sellers to work with. However, you can send traffic from other sources directly to your Etsy product listing pages. Here are some of the best marketing channels you should consider:
- PPC: you can put money into PPC campaigns by using platforms like Google Ads to drive a large amount of traffic in a small time period. However, this might require a large amount of funds, and you need to constantly work to optimize the profitability.
- Social media: you can create viral posts on social media websites and gain huge follower numbers. This allows you to drive traffic from your social media following to Etsy product pages. Consider sharing educational posts that provide real value, and you will get customers.
- Email marketing: you can create a large email list you send marketing messages to repeatedly to secure a sale. This marketing strategy is one of the huge ROI in the industry.
5. Improve Your Etsy SEO
Etsy SEO ensures you can get traffic naturally to your product pages, which could be the backbone of your business. There are many things you can do to ensure your SEO is optimized.
Some of the things that you can do is add free shipping, use the right keywords, avoid keyword stuffing, use all 13 tags, regularly update listings, get inbound links, and improve the quality of the customer experience.
All of these factors will ultimately contribute to better Etsy SEO and lead to a higher quality ranking. However, it depends on the competition in your niche. The more competitive your niche the more work is required to outrank others.
Final Thoughts
To summarize, there are many things you can do for success on Etsy. Take each of the steps in the list above, and you’ll find that more sales come your way. You can have massive success on Etsy if you choose the correct strategy and products. Whether you’re selling exclusively on Etsy, or it’s just another e-commerce channel in your business.
Finally, make sure that you familiarize yourself with the type of products that are sold on Etsy. It’s the best platform for handmade products, so make sure you sell relevant items. With the success on Etsy tips in this article, you’ll have a higher chance of success than sellers who are not using these strategies.
