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7 mistakes new business owners make

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Do you know the mistakes new business owners make when starting a profitable company? Failure to develop a business and marketing strategy are common blunders from startup managers.

You don’t want enthusiasm to prevent you from planning your business strategy, which protects the company financially and legally. Furthermore, ensure proper preparation before registering the organization and initiating operations.

Are you a new business owner seeking the mistakes to avoid when starting your company? Join us as we discuss the blunders many startups make before beginning operations. Let’s get started.

What are the mistakes new business owners make?

Not having a business or marketing plan, impatience, and overspending are common mistakes new business owners make. Overlooking insurance, underpricing and failing to protect intellectual property are other blunders. Here are the details:

1. Not having a business plan

This document created by a company defines business goals, marketing objectives, industry standing and operations. It’s essential for every organization as it evaluates the market for your services, letting you know the competition.

Although putting a business plan together requires knowledge, it’s worth every effort. Not having this document creates cash flow mistakes, leading to wasted time and resources.

You’ll miss opportunities for growth and fail to turn a profit without this essential asset. Lastly, don’t embark on a business without a plan because things might not work out as imagined.

2. Not having a marketing plan

Your business and marketing plan goes hand in hand, as you can’t make profits if people don’t know your business. It is an advertising strategy for the product, promotion, packaging, price and positioning. It helps you identify ideal customers and determine ways to appeal to them.

A marketing plan determines how best to reach your audience and differentiates your organization from competitors. 

You can’t measure business efforts without adopting this strategy, as it showcases your services worldwide. Besides, not having the right marketing agency in place might affect revenue generation and company growth.

3. Impatience

You cannot start a business and generate revenue in a day, a common mistake among many new company owners. Many small organizations don’t earn profit in the first two years, so many suffer setbacks before becoming successful.

You must follow due diligence and trust the process to succeed in your chosen field. Consider having the financial reserves and patience to keep pressing forward for the best results.

Patience can reward your business with better sales, positive recognition, and enhanced customer satisfaction. Besides, it prevents negative thoughts from clouding your judgments, improving your decision-making.


Another common mistake among new business owners is overspending without a budget. Many companies get into trouble for not controlling their startup costs and tracking records of consistent profits.

Watch out for retail spaces or offices that are too expensive, as they can become budget-busters. Hiring non-essential staff or purchasing fancy equipment instead of focusing on necessary items often because of overspending.

New business owners should be wary of debt and sign personal guarantees if they borrow money from financial institutions. Lastly, it keeps you responsible for repayments even if the startup fails.

5. Underpricing

This term means pricing your services below the actual market value. This common mistake among new business owners casts doubts on the provided quality and destroys their brand reputation.

New startups make this mistake because they’re trying to reduce the competition and attract customers with lower fees. Not properly researching the competitors’ rates is another reason companies underprice their services.

You might not significantly cover overhead costs and profit without appropriately pricing your products. Consider in-depth research and learn how to price your services without going overboard.

6. Starting the wrong business entity

Many business owners hastily form Limited Liability Companies by following word of mouth without proper research. Furthermore, they end up in the wrong business because they want to get things up and running quickly.

Starting the wrong business has serious consequences. For example, if you create a general partnership company, personally paying the organization’s debt might sound unreasonable to you for lack of knowledge.

A corporation might pay higher taxes because the government taxes the company as a private and corporate entity. In-depth research is essential for every professional from the financial and legal standpoint.

7. Avoiding insurance

Starting a company reduces your liability for the organization’s obligations. But it doesn’t protect you from unexpected accidents.

For example, you’ll have to make payments if someone falls on your premises or hit the startup transport vehicle. These monetary remittances can devastate your finances, affecting the company’s growth.

Not having insurance while running a business is not a good business model. Consult a professional insurance agent for documentation. Lastly, read through the necessary information and ensure it covers unexpected accidents.

Wrapping up

After learning the mistakes new business owners make, consider having a written agreement with business partners. This document explains each partner’s responsibilities and rights and what will happen if anyone leaves the company.

Failing to protect the business’s intellectual property is another common mistake to avoid. Safeguard every material by actively policing and registering with government agencies.

Since entrepreneurs are self-reliant individuals, they believe they can do everything themselves. Don’t make this mistake; know your limit and learn task delegation for seamless operations. Focus on the things you can handle and perform your tasks diligently.

About Author

Picture of Rick Mak

Rick Mak

Rick Mak is a 30-year veteran businessman, having started, bought, and/or sold more than a dozen companies. He has bachelor's degrees in International Business, Finance, and Economics, with masters in both Entrepreneurship and International Law. He has spoken at hundreds of conferences around the world during his career on entrepreneurship, international tax law, asset protection, and company structure. Business Anywhere Editorial Guidelines

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