The average American spends $161 per month on clothes, and they have anywhere between 75 and 100+ clothing items. It’s evident that if there’s ever an industry that’ll persist through time, then it’s got to be fashion.
You might be a fashionista yourself, so you’re no stranger to what’s trending and what’s not. With such an eye for garments, it makes sense for you to make some money off this talent.
Renting an office space can be expensive though. So are you now wondering how to start a small clothing business from home? Then keep reading to see the steps to take.
Figure Out Your Niche
Starting a business based purely on passion won’t yield you great results. You’ll probably spread yourself too thin, and you won’t excel in any space of the fashion world.
Think about who you want to cater to. Do you want to sell women’s, men’s, or children’s clothing? You can choose all three, as long as you narrow things down further.
Another factor to consider is age groups. Do you want to focus on particular ones? If not, then you’ll need to work hard to create a selling strategy that works for all age groups.
Other considerations include specific occasions and unique selling points (USPs). For example, you can set yourself apart from the competition by using only recycled materials.
Still having trouble? Then have a look on the internet to see which niches are doing well. If you’re stuck on how to start a clothing line with no experience, then this is the best way to kickstart your company.
Determine the Type of Clothing to Sell
Now that you’ve answered the questions above, you can choose the type of clothing to sell.
Many sellers opt to sell new clothing, as it’s much easier. You can dropship these garments without ever leaving your home.
You can also sell used or vintage clothing. Admittedly, this can be tougher to do, as you’ll likely have to go and source these clothes yourself. You won’t be able to move things as quickly either.
However, going on the hunt for quality pieces can be fun and satisfying. And if you like the slower pace of a vintage clothing business, then it may be a better route for you.
For those who are creative, you can employ a print-on-demand business model. You’ll have to focus on graphic design, but the beauty of this business model is that you don’t have to deal with the garments yourself.
Lastly, if you’re crafty, then handmaking clothing is a choice too. Doing everything 100% on your own will be pretty slow, but extremely fulfilling.
Consider making things a bit easier by working with a cut-and-sew manufacturer. You can design the garments, then have them bring your dreams to life.
Create Your Business
Next, you have to take care of the legal side of things. You may already have a business name or two in mind, so check that they aren’t taken before you try to register one. Otherwise, start brainstorming creative and memorable ones!
If you’re working by yourself, then you can set up a sole proprietorship. However, you won’t have much legal protection, which is why most people create a limited liability company (LLC) instead. Should your small clothing business undergo legal issues, your personal assets will be safe.
To make the business registration process faster and easier, have Business Anywhere do it for you. It won’t take long to create an account and give us all the necessary details. With our competitively-priced services, your company budget won’t have to suffer.
Set Up Your Payment Methods
Chances are, you aren’t taking straight cash for your sales. This means you’ll have to set up secure and convenient payment options for your customers. Without these things, people will be hesitant to shop your online store.
Typically, you’ll need to contact your bank and register for a merchant account. This will allow you to take credit card payments.
Source Your Clothes
Depending on the direction you’re going in, there are many ways to source either the materials or the garments themselves.
For the most hands-off approach, we recommend finding a wholesaler, as they’ll be able to provide a large amount of quality clothing at low prices. Many of them can even ship the clothes to your customers so you don’t have to receive, store, and mail them out. This is the foundation of dropshipping.
For vintage clothes, you’ll have to find out what stores are nearby. Speak with the owners to develop a working relationship and to negotiate better prices. The same goes if you want to make garments from scratch; just talk with local store owners.
Develop Your Brand Identity
Having top-quality pieces is essential, of course. However, without branding, it’s not likely that people will remember your small clothing business.
When starting a clothing line, you’ll want a memorable logo and branding materials. You’ll want to emphasize the USPs you decided on.
Market Your Small Clothing Business
Marketing is an absolute must if you want to get the word out. Ideally, you’ll use multichannel marketing, which spreads your efforts across several avenues.
Whatever you pick though, make sure to be consistent. Establish active profiles and keep your target audience up-to-date on your company.
On some channels, such as Etsy and Amazon, there are built-in marketing and advertising tools. Take full advantage of these to get a bigger reach.
Social media is always an excellent way to promote your business. It’s free to make accounts and post, so take advantage of that. If you’d like to grow your company even faster, then utilize the paid ad features too. You can also reach out to micro-influencers to help market your clothing for a commission or a fee.
Know How to Start a Small Clothing Business From Home
Now that you know how to start a small clothing business from home, getting your company off the ground shouldn’t be difficult.
What’s important is that you determine your niche and target audience before you hit the ground running. This will enable you to tailor your business and thrive in a competitive industry.
To get your small clothing business started, register with Business Anywhere now. It’ll only take a few minutes to choose a package and get all the vital details to us.
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