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Top 5 Tips For Improving Brand Reputation

Visual representation of brand assets and their significance in building a strong brand identity and market presence

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Are you trying to improve your brand reputation, but have no idea where to start? It’s important for any business to maintain a healthy brand image to ensure that customers continue to buy from you. Brand reputation can be just as important as the quality of the products. Also, online any changes in your brand image will spread quickly, so keeping it under control is essential. 

The average consumer mentions brands 90 times per week, so it’s relevant to the online shopping experience. If you are trying to improve your brand reputation, continue reading for tips that will shift the odds of success in your favor. 

Tip 1: Provide Better Customer Service

It’s important to ensure that the customer service quality is top-notch so that you provide the best possible experience. That’s because customers usually share the quality of the customer experience on review websites like Trustpilot and social media websites. Also, bad customer experiences tend to stick out like a sore thumb. 

Therefore, if you want to get better review scores, it’s vital to give the best business customer service possible. This means you must offer multiple communication channels, such as live chat, email, and phone support. 

Also, your customer service employees need to respond to each customer quickly. Customers hate to wait for long periods of time, so cutting down on waiting time is essential. Finally, you should consider hiring employees that have expertise in your niche. Therefore, they can provide the best help possible. 

Tip 2: Hire a Brand Reputation Manager

There are professionals that specialize in improving brand reputation for companies that need help. The investment in these services could potentially offer a big turnaround for your company. Here are the top things you need to consider when figuring out what brand reputation manager to hire:

  • Track record: look online for their track record to determine if they are a competent brand reputation manager. You could look at reviews and testimonials to get an idea of what to expect. 
  • Industry expertise: it would be a good idea to find a brand reputation manager with experience in your industry. This ensures they have the knowledge to hit the ground running with your project. 
  • Their approach: you need to find out about the strategies they will use for improving brand reputation. You may find their methods too extreme or not in line with what you want your brand to represent. 
  • Prices: as with most things, you get what you pay for with brand reputation managers. However, you can shop around and get a good deal from a competent professional. 
  • Communication: ideally, the brand reputation manager will have excellent communication skills. This ensures they can respond when you want clarification in a short time period. 

Tip 3: Brand Consistency

You need to create a brand message that your customers can get behind emotionally, and you should take this step after opening an LLC. That’s because customers want to buy from a brand they can trust and believe in. You’ll find that customers are loyal and willing to pay more to buy the same products from a great brand. 

Therefore, you need to create a brand template that is used for all contact points online to ensure consistency. Customers will interact with your brand all over the internet, and at each point the message must be the same. Otherwise, customers will be confused and not understand what your brand is about. 

This is a common way that brands shoot themselves in the foot and undo any hard work of brand building they might have done in the past. You’ll find that the brands with the best reputation have a clear and concise message. 

Improving your brand reputation

Tip 4: Several Marketing Channels

To supercharge your brand reputation building efforts you need to take advantage of every marketing channel available. This ensures that you can improve your brand by increasing the number of people you reach. Examples of the type of marketing channels that you should consider include:

  • Social media
  • Email
  • PPC
  • SEO
  • Video

You may want to hire the services of a marketing agency that has experience with brand marketing. This ensures that they will know how to create consistent messaging that’s inline with your brand goals. 

Also, you’ll need to share the budget for each marketing channel equally to ensure you have enough resources for each one. Otherwise, you will spend too much money on one channel, which means the other ones will need to wait until you have more funds. 

Tip 5: Create Valuable Products

In many cases, the quality of your product will dictate your brand’s perception. Hence, improving the quality of your products can lead to a better brand image. Here are a few ideas on how you can improve product quality:

  • Competitor research: you can look at the quality of competitor products to get an idea of what improvements you can make. You’ll see the features others have implemented that you can also work on. However, instead of copying your competitors, it’s better to use the knowledge to get inspiration for your unique upgrades. 
  • Communicate with suppliers: reach out to your suppliers to see what improvement suggestions they have. They may already offer better products to other sellers and can do the same for you. 
  • Customer research: you may want to improve your products by asking customers for their opinion. They can help you spot disadvantages in products since they are the primary users. By working with your community you’ll also improve the brand image. That’s because it shows you care about your customer’s opinions. 

Final Thoughts

To summarize, there are many things you can do to for improving your brand reputation. We recommend that you give them all a try to ensure that your approach is comprehensive. Also, don’t get overwhelmed and try to do everything at once. Instead, pick one of the tips at a time and work through them. 

Once your brand’s reputation improves, you may see an increase in sales, revenue, and customers. It’s the best strategy for ensuring you have a long-term business. 

About Author

Picture of Rick Mak

Rick Mak

Rick Mak is a 30-year veteran businessman, having started, bought, and/or sold more than a dozen companies. He has bachelor's degrees in International Business, Finance, and Economics, with masters in both Entrepreneurship and International Law. He has spoken at hundreds of conferences around the world during his career on entrepreneurship, international tax law, asset protection, and company structure. Business Anywhere Editorial Guidelines

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