Are you looking for high-ROI traffic strategies to drive more customers, brand awareness and interest to your business? Then you’ve come to the right place since we share 5 proven methods that have worked for countless online companies to compete in various industries.
High-ROI traffic strategies are important for businesses with limited marketing budgets and need options with the best chance of increasing profitability. However, your execution and industry will determine the ROI your business will experience with these strategies.
1. Email Marketing
Email marketing works because it gives marketers multiple chances to communicate with customers. That’s important because, as marketing expert Dr. Jeffery Lant suggests, “you have to contact the prospect a minimum of seven times within an 18-month period”.
Also, sending additional emails doesn’t cost you significantly more money. Nowadays, you can generate effective email copy using AI powered tools, and the cost of sending email through an email service is negligible compared to the potential returns.
Other advantages of email marketing include being able to send personalized messages, the ability to collect customer feedback, and can provide value to your audience. Email campaigns are great for offering educational content and news, which allows the lead to be nurtured before pitching products.
Finally, it’s not unheard of for email marketing ROI to reach up to $40 per $1 spent. You’ll struggle to find alternative marketing channels that consistently offer this level of ROI. However, your results will vary based on how you execute the email marketing campaign and your industry.
2. Influencer Marketing
Influencer marketing is about taking advantage of large audiences for a small investment. For example, you can ask Youtubers or Instagram channels with a large following to showcase your product. This could be for money or simply giving your products away as free samples. Typically, the cost of marketing your product compared to the size of the channel means you can get a great deal.
Why would influencers with large audiences be willing to market your products or services without asking for large rewards? Some do, but you can find many influencers that use your products and are happy to promote them. Ideally, you should find an influencer with an audience that is your target market. This would give you the most bang for your buck.
Also, you can expect an ROI of at least $5 for every $1 spent on influencer marketing. However, it can vary significantly based on your strategy to find influencers and what you are willing to offer.
3. Search Engine Optimization
SEO (Search Engine Optimization) is the process of improving the search results rankings of your website. The goal is to land in the top 3 for your desired search phrases since that’s where the lion’s share of the traffic goes.
Once you gain traction in the SERPs (search engine results pages), you can receive a steady stream of traffic without doing extra work. This means that for an initial investment, your website can potentially generate traffic passively for a long time – that’s why it’s among the high ROI traffic generation methods.
To improve your website SEO, you can increase your backlink profile by generating links from related authority websites. Also, you can improve on-page factors such as optimizing keywords, adding internal links, and increasing user engagement.
PPC (Pay Per Click) is a marketing model where advertisers pay the publishing platform for each click, and visitors are typically funneled to a landing page or website. PPC campaigns aim to extract more value from visitors on average than it costs to pay for the click.
Finding the right keywords at competitive prices is how you win at PPC. You need to find keywords that are not competitive so the bid price will be low, yet they generate decent traffic levels. Also, the keywords must bring in targeted visitors that are a good match for your offer.
Why do marketers pay for PPC when you can use low-cost strategies like SEO and email marketing? That’s because PPC provides instant access to large traffic streams, which is ideal for businesses that need results today. Also, the fast pace of the marketing method means you can test various strategies quickly since you have instant feedback.
5. Content Marketing
Content Marketing has overlaps with SEO and email marketing since it’s a part of making those strategies work. However, it’s one of the best ways to deliver constant traffic for the long-term whilst offering value to your audience. Blogs such as this one complement the business portion of a website, and can be the traffic backbone of a company.
What type of content should you post? Anything your audience will find educational, interesting or funny. Informative content is great because you can better explain the value of products in your niche and how to use them effectively. Therefore, you can pre-sell the customer allowing you to share the value of your products.
Also, once a blog post is published, it will stay on the website indefinitely, generating new potential customers. Therefore, it’s a high-ROI investment that continues to pay off in the future.
Now sure what content to publish? We recommend you start with answering questions your customers regularly ask. This allows you to help customers along the buyer journey since you can direct queries to the blog post.
The devil is in the detail, so your success with the high-ROI traffic strategies above will depend on your implementation. Working on one at a time is important, so you don’t spread yourself too thin. In fact, one well-executed marketing channel has the potential to turn the fortunes of an entire business around.
Once you’re generating traffic and sales from one channel, move on to the next to grow your business. Ultimately, an omnichannel marketing strategy is the best way for your brand to fully saturate a market.