Each year, an average American eats 17 kilograms (almost 37.5 pounds) of bread, which is a hefty amount. It’s so tasty, and there are so many variations, so it’s no wonder why we’re in love with bread.
You might be on the other side of things and you’re an avid baker. You want to bring the joy of bread (and more) to your city, so it’s time to open your own bakery.
What should I name my bakery though? Bakery names might seem like something simple, but what you choose may be what makes or breaks your business.
Keep reading to find useful tips that’ll help you pick the perfect name for your bakery.
Reflect on Your Brand Identity
First, define your bakery’s concept. Are you a traditional bakery, a trendy patisserie, or a specialized cupcake shop? Your answer here can help narrow down some specific words that represent your bakery.
Next, identify your unique selling points (USPs), which are things that set your shop apart. Do you use organic ingredients, have gluten-free options, unique flavors, or artistic designs? Again, your answer can inspire creativity.
Consider Your Target Audience
After thinking about your brand identity, consider who you want to cater to. While some bakeries might have families as their target audience, others might favor young professionals or health-conscious individuals.
Along those lines, you should factor in your bakery’s location. Ideal names will differ if you’re in a bustling city, a quaint town, or a tourist area.
Brainstorm Keywords
Now you have a picture of what your bakery will be like, where it’ll be located, and what people it’ll serve. So it’s time to let your creative juices run and brainstorm keywords.
To start with, think of the ingredients and products you’ll provide. For example, bread, cakes, cookies, pastries, dough, sweets, and treats.
The next step is to come up with descriptive words. Some great ideas here are fresh, homemade, artisan, gourmet, delicious, cozy, and sweet.
Lastly, come up with words related to emotions and experiences to tie everything together and make it personal. You can use words like joy, comfort, celebration, delight, love, and happiness.
Play Around With Words
Now for the fun part: mixing together the words you came up with in the previous section to find your ideal bakery business name!
If you’re targeting a younger and hipper crowd, then don’t be afraid to experiment with puns and wordplay. Some cute bakery names that fall under this include Flour Power, Batter Up, and Bread Ahead.
You can use rhyming and alliteration too; some of the above examples rhyme already. More bakery name ideas include Sweet Sensations, Cupcake Corner, and Dough Delight.
Want to appeal to a more sophisticated audience? Then incorporate words from French, Italian, or other languages known for their culinary heritage.
Keep It Simple
Rarely do long business names work out; if you rack your brain, you’ll realize that big brands tend to have only one or two short words in their names, so you should follow suit.
Avoid complex words that might confuse customers. If you’re going for words from foreign languages, try to pick ones that are short and well-known.
And again, keep it short and snappy. Bakery names and logos should fit on signs and marketing materials easily.
Use a Name Generator
If you’re still stuck after the above tips, don’t worry. There are many name generators online that you can use for inspiration. Some are as simple as hitting a button to generate names, while others use a brief description to get more pinpointed names.
Simply Google “bakery name generator” and you should get some hits. You can take favorites from the results and tweak them to make them your own.
In the meantime, here are some more examples that may spark something in you:
- Grandma’s Oven
- Hearth & Home Bakery
- The Rustic Bread Co.
- Urban Dough
- Chic Treats
- Flourish Bakery
- Dough Re Mi
- Crumbs & Giggles
- The Sweet Spot
- Artisan Crust
- Eclair de Lune
- The Gourmet Baker
- Purely Baked
- Wholesome Bites
- Gluten-Free Haven
Ask for Feedback
You might think a bakery name sounds absolutely wonderful, but as soon as someone hears or sees it, they might notice some glaring problem, such as an unfortunate spelling or sound that’s similar to a bad word. Having an outside opinion is always a good idea, so ask your family and friends for their honest opinions.
On a larger scale, you can conduct surveys and ask potential customers what they think. You can reach out through social media or email surveys.
Check Availability
Don’t be too set on any particular name just yet, as you have to make sure it’s available for you to use. For instance, if you’re in New York, you’ll have to do a New York business entity search, which includes using the Secretary of State’s site, search engines, and our handy business name search tool.
Ensure that the web domain for your desired bakery name is available. Also, check if the name’s available on social media platforms, as you’ll want to market your shop through those channels.
Once you’re set, you can use our business registration service. We help entrepreneurs like you easily set up their LLCs or corporations so they can focus on the fun side of things, such as baking!
Choose From the Best Bakery Names
It can be fun yet stressful to come up with bakery names. After all, it should represent who you are and what you’re selling, and the name you settle with can make an everlasting impression on customers.
But if you follow our tips, the process can be an exciting one that tests your creativity. And if you give it adequate time, you’re sure to stumble upon the ideal name that’ll become a well-known local brand.
Need help getting your bakery started? Then sign up with Business Anywhere today. We have extremely competitive prices that won’t break the bank.
