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How Much Does a Logo Cost?

How Much Does a Logo Cost

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It only takes a tenth of a second to form an impression of a stranger from their face. So it stands to reason that it takes just as little time to form an impression about a business. This means that branding is very important. 

You can always design your own logo. However, if you don’t think your company logo design through carefully, it’ll have a significant impact on the customers you get through the door.

For this reason, you should have a professional create the perfect logo. But how much does a logo cost? Read on to find out.


How Much Does a Logo Cost?

On average, you can expect to pay anywhere between $100 to several thousand dollars or more for a logo. As you can see, this is quite a huge price range for the average cost of logo design services.

To narrow things down, you should understand what affects pricing. Here are several examples.

Designer’s Experience and Reputation

Like in many other professions, the more experienced and reputable a designer is, the higher the price. This is usually the case because these experts have honed their skills throughout the years. In addition, they’ve painstakingly built up a client base and positive reviews, which means you’re paying for quality results, consistency, and reliability.

Of course, you can always pay less for someone who’s less experienced and doesn’t have an extensive portfolio. There’s a chance they’ll do excellent work too, but in this case, if you go with a more established designer, you’re getting peace of mind with the higher price tag.

Geographical Location

Where you’re located will play a part in the brand logo price, for several reasons.

First of all, there may be an overflow of designers in your area, which means prices will be very competitive. However, if there are only a few, then there’s less pressure to lower prices, as the few designers’ services will be high in demand.

Also, in areas with a high cost of living, prices will be higher too. This may be a good reason to look outside of your city of residence.

Complexity of the Design

Simple and more minimalistic logo designs will generally cost less. So if you’re planning on an intricate and detailed business logo, expect to pay more.

The more details are involved, the more time the designer will have to spend to get it to your liking. And of course, you’ll have to pay for their time.

Your Industry or Niche

This may be surprising, but some industries or niches require specialized knowledge or research for logo designs. Because this means additional time spent on upgrading their knowledge and skills, many designers will charge more for this expertise.


Customizations are another huge thing that’ll impact the logo design cost. In many cases, designers will have existing templates to speed things along. This helps them take on more clients and get through their work quicker, so the savings are passed onto you.

However, if you want custom work done, then the logo design pricing will be much higher. Not only will the logo design be unique to your brand (and therefore, not reusable), but it’ll require more time and effort on the designer’s part.

Number of Concepts and Revisions

Some designers may charge you if you want more concepts and revisions for your logo. However, some also offer logo design packages that include multiple design concepts and revisions.

It’s essential to go over the packages thoroughly to understand if these things are included. Otherwise, you may be in for a financial surprise when you want your initial logo design improved.

Turnaround Time

In general, the price quoted will be for a normal turnaround time. The exact timeframe will depend on how busy the designer is and how much help they get from assistants, so make sure you inquire about normal turnaround times.

If it’s too long of a wait for you, then it may be possible to utilize expedited services. This means they’ll attach a rush fee to put your order on top of their list.

Additional Services

Are you just starting out with your company? Then it may be worth considering bundling services when consulting with a designer.

For example, you can get services such as:

Yes, these things can increase your overall cost. But ultimately, you’ll save money, especially if you plan on getting these services anyway.

Plus, if you haven’t created your company yet, use our business registration service. Our expert team will make the LLC formation process smooth and easy. We can provide you with a virtual mailbox to make things easier too.

How Much Does a Logo Cost
Brand identity is so important when starting a business

Other Things to Consider

Not only does logo pricing vary from designer to designer, but they may have different pricing structures too. The two main types are hourly rates and fixed-price packages. It’s up to you which one you feel more comfortable with.

Copyrighting Your Logo

You aren’t legally required to copyright your logo, but there are many good reasons why you should. Most importantly, you’ll protect your brand identity, and can ensure its survival.

Typically, it’ll cost $55 to register a copyright; this drops down to $35 if there’s only one author who created the work. Then, you’ll have to pay a lawyer to file the copyright for you, which can cost several thousand dollars.


Have Room in Your Budget for Logo Design Services

Now you know the answer to the question, “How much does a logo cost?”

There are many factors that affect the exact price, so make sure you have some wiggle room in your budget. Request multiple quotes too, so you can compare included services on top of the cost.

If you go through your options and weigh up each designer, then you’re sure to pick one with the right expertise. Plus, they’ll charge an acceptable price too.

Sign up with Business Anywhere today to get started on creating your business. We can help you with registration, as well as provide registered agent, virtual mailbox, and online notary services.

About Author

Picture of Rick Mak

Rick Mak

Rick Mak is a 30-year veteran businessman, having started, bought, and/or sold more than a dozen companies. He has bachelor's degrees in International Business, Finance, and Economics, with masters in both Entrepreneurship and International Law. He has spoken at hundreds of conferences around the world during his career on entrepreneurship, international tax law, asset protection, and company structure. Business Anywhere Editorial Guidelines

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