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5 Business Brand Assets You Need in 2023

business brand assets

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Are you interested in acquiring more business brand assets in 2023 to increase the value and security of your company? It’s a good idea to look for more business brand assets to provide a better service, diversify your operations, and enter new markets. 

For example, 77% of consumers prefer to buy from brands they follow on social media. Therefore, your first brand asset could be amazing social media profiles that keep your audience engaged and ready to buy your latest products. Continue reading to find out the best business brand assets you should consider in 2023. 

1. Social Media Profiles

As mentioned previously, social media profiles are an important brand asset that you cannot afford to miss out on. In fact, it’s one of the top marketing channels that you can uncover customers your competitors might be missing out on. 

It’s important to create social media profiles for every platform you can think of to leave no stone unturned in your pursuit to build your brand. This includes YouTube, Facebook, Twitter, Instagram, and much more. 

Also, you need to understand the best practices for each social media platform to create the best profile. For example, on Instagram, the quality of the images is key, whereas on Facebook, the text within the post can be equally important. 

Take a look at what your competitors are doing on each platform to find a recipe that yields the best results. The end goal should be to create viral content that catches on like wildfire and is shared by your community. 

2. Email List

Creating an email list takes a long time, but once you have enough names on there that respond to your messages, it could be the lifeblood of your business. That’s because email lists are a great way to generate repeat buyers. 

Imagine if you could send out an email to over 10K or even 100K potential buyers. It’s far cheaper and easier to sell to repeat buyers and obtain new ones, so having an email list is one of the best brand assets you can have online. 

However, to build a large email list you need to have call-to-action forms all over your website. Also, you could run a PPC campaign with highly converting landing pages. This ensures that you build a steady subscriber base over a long time. 

Finally, you must keep your email list engaged by offering good-quality content. This includes news, product updates, funny stories, and much more. Also, releasing a newsletter regularly ensures subscribers will be waiting for your next email. Therefore, they will be more receptive to buying when you finally send an email with the pitch to buy your products. 

business brand assets

3. Remote Work Team

Creating a remote work team is an excellent business brand asset that contributes to the functioning of your company.  Here are the top things you must consider when setting up your remote work team. 

  • Same time zone: one of the advantages of hiring employees remotely is that you are not limited to one geographical location. However, you should consider the timezone of every team member. This ensures that you can find employees who are online simultaneously. Hence, you should specify the online time requirements during the job application process. 
  • Experience with tools: ideally, your remote work team will have the right experience working with online tools that promote collaboration. This includes communication tools like Slack and project management systems like Trello. Therefore, they can hit the ground running. 
  • Suited for remote work: it’s important for your remote work employees to have a natural enthusiasm for working from home. Otherwise, they might get lonely or find that there are too many distractions. 
  • Long-term: find candidates that are in it for the long haul. This allows you to develop team members so they can provide a bigger contribution to your business. Otherwise, you’ll need to spend a lot of resources constantly looking for new employees. 
  • Excellent communication skills: your remote work team should have excellent communication skills. This ensures they can provide timely updates on their work and understand the project requirements. 

4. Website

Having a modern website with all the bells and whistles is a must. Your customers will type in your brand name into Google and expect to see a functional website that allows them to buy your products or services. 

It’s a good idea to hire a strong team to build and maintain your websites, since it will be the heart of your business. Look around the internet, and you’ll see that most successful businesses opt for a minimalist design. This ensures customers are not distracted or confused, which in turn leads to a higher chance of a sale. 

5. Suppliers

Developing and maintaining a relationship with high-quality suppliers ensures that you can continue to deliver consistent product quality. It can take a lot of trial and error to find good suppliers, and some might let you down after years of collaboration. 

Therefore, once you find good suppliers, you need to make every effort to ensure you can strike deals in your favor. Suppliers are also looking for long-term clients, so getting this right isn’t too hard. 

Final Thoughts

To conclude, build the business brand assets mentioned in this article, and you’ll have a lot more success by the end of 2023 and beyond. It’s important to build each of these assets instead of pouring all your resources into one. That’s because it will diversify your business, and you can also add virtual mailboxes to the list. 

Also, having all of these business brand assets increases the attractiveness of your business if you would like to sell it at a future date. Business buyers look at the variety of assets to arrive at the final price. Also, it’s easier for business buyers to start with a company they buy if all the vital assets are in place. 

About Author

Picture of Rick Mak

Rick Mak

Rick Mak is a 30-year veteran businessman, having started, bought, and/or sold more than a dozen companies. He has bachelor's degrees in International Business, Finance, and Economics, with masters in both Entrepreneurship and International Law. He has spoken at hundreds of conferences around the world during his career on entrepreneurship, international tax law, asset protection, and company structure. Business Anywhere Editorial Guidelines

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