Are you thinking about adding Shopify to your business but are not sure if it adds enough value? Then perhaps the advantages of why to add Shopify to your business in this article will help you decide for yourself. You’ll see that the platform provides excellent sales generating features that might be too good to pass up on.
Shopify has generated over $650 billion in sales during its 17 years of operation. If you want to be part of the platform’s success, then consider adding it to your own business. Giving it a try might be just what your business needs to attract more customers and increase market share.
Continue reading for 5 reasons why you should add Shopify to your business.
Reason 1: 24/7 Customer Support
As with any platform, you’re going to run into problems that need quick solutions so your business can get back to generating sales. Therefore, a reliable customer support team is essential to ensure you can get the most out of the e-commerce platform.
Fortunately, Shopify provides 24/7 customer support so you can get the help you need whether you’re working day or night, and in any time zone. This is perfect for busy professionals that have a unique schedule.
Furthermore, the customer support at Shopify offers multiple communication channels, including:
- Live chat: you can access the live chat feature by clicking on the icon in the bottom right hand corner. Initially, you’ll get put through to the chatbot, but you can upgrade the interaction to a real person. This allows you to get more detailed help that requires a human touch.
- Email: you can write Shopify support an email, which is ideal if you don’t need an urgent response. Also, the UI of email writing caters to longer and more detailed questions compared to live chat.
- Phone: an increasingly larger number of online companies are saving costs by avoiding phone support since live chat is cheaper to operate. However, Shopify offers 24/7 phone support, which is ideal if you simply want to have a conversation with the support staff. It can be a faster communication method when you have several challenging questions.
Reason 2: Fast and Easy Set Up
Shopify was designed with the intention of allowing non-tech savvy business owners to build a digital storefront. This means the number of steps to create a Shopify website is kept to a minimum. Also, at every stage, you’re given plenty of help about how to proceed, which allows new users to get the hang of the UI quickly.
Furthermore, not a single line of code is required to use Shopify. This means that users require no prior website building experience to get started. However, the advanced users among you may find the lack of flexibility limited compared to building websites using more technical tools.
Shopify has simplified and streamlined the UI experience over the years. Based on customer feedback, they have reduced the clutter and made it easier to understand the options.
Reason 3: Templates
You can create a fully custom Shopify store or choose one of the many templates to fast-track the process. Templates on Shopify are called themes, and some require extra payment while others are free. The paid templates are around $300, and there are over a hundred to choose from.
Also, you can modify templates to improve the functionality, make them unique to your brand, or use it as a starting point to create something different. Overall, the quality of Shopify templates are excellent.
That’s because they are designed with e-commerce in mind. This means they have proven to convert and be easy to use for customers. Hence, Shopify templates are a good starting point for users who aren’t sure about the basics of e-commerce website creation.
Reason 4: SEO-Friendly
Shopify websites come with built-in SEO features that ensure the basics are covered for competing in the search engine result pages. Here are some noteworthy features:
- XML sitemap: your Shopify website will automatically generate a XML sitemap, which allows bots to scan and index your website more readily. This means changes such as new pages will be indexed more quickly.
- Robots.txt file: you can use Robots.txt files to tell search engines what pages you want to appear in the SERPs, and the ones you don’t. This is important to protect sensitive pages with customer information.
- SEO apps: Shopify offers a large number of SEO apps that allow you to complete a number of important tasks, this includes fixing broken links, image optimization, creating rich Google snippets, writing SEO friendly blogs, and much more.
- Speed up your store: Shopify ensures that your webpage loading speed are optimized, which is a big plus for the user experience and SEO. Search engines like Google pay attention to metrics that relate to webpage loading speeds. For example, if too many people leave because of a slow loading speed, it will negatively affect your SEO.
Reason 5: Integrations
Shopify allows you to integrate with other 3rd-party services to improve the quality of the end result. This includes companies like Walmart, Kissmetrics, Newegg, and much more. Therefore, you can use Shopify to sell on other e-commerce websites to access more customers.
Also, you can take advantage of integrations to improve workflow or offer better customer service. This includes automating the product review process.
Marketing and accounting integrations are also possible, which are ideal if you are already using software that’s compatible with Shopify. It ensures you don’t have to change much about your existing operations to take advantage of Shopify.
Final Thoughts
To conclude, you should add Shopify to your business if you need to create a competitive digital storefront. It offers benefits like strong SEO, templates, integrations, 24/7 customer support and much more.
Shopify doesn’t have to be the only place where you sell products or services online. However, it’s a worthwhile addition that allows you to compete without the required technical expertise to create an e-commerce website.
