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7 Best PPC Tools for Digital Marketers

Illustration showcasing innovative PPC strategies for navigating the challenging business landscape and maximizing advertising success.

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Do you know the best PPC tools for digital marketers to manage campaigns, improve sales and generate more revenue? They’re marketing technology solutions designed to optimize pay-per-click ad performance and automate the most time-consuming tasks.

With cutting-edge PPC tools, digital marketers can conduct keyword research and deep analysis of large data volumes. They provide information that keeps you ahead of the competition.

Are you a new entrepreneur seeking the best PPC tools for digital marketers to create a successful campaign? Join us as we discuss everything novices should know about these solutions. Let’s get started.

What are the Best PPC Tools for Digital Marketers?

PPC strategies require adequate planning, research, implementing, and monitoring, making the best PPC tools for digital marketers valuable. Some of them include the following:

1.      Semrush

Semrush is an all-in-one suite for discovering marketing insights and improving the online visibility of a business. With a design to provide ranking data online, this tool is one of the best for keyword research after online company formation.

This PPC Keyword Tool is valuable for digital marketers seeking to develop and execute a successful Google Ads campaign. Use it to identify and integrate keywords at the ad group and campaign levels to improve brand reputation.

Semrush allows users to obtain Cost per click (CPC) and search volume data focusing on specific locations. Furthermore, it could be valuable to established businesses that upload campaign files to Google Ads Editor or use extensive PPC and SEO for development.

2.      Google Ads

Formerly known as Google AdWords, Google Ads accounts for over 90% of the search engine market share and is best for reaching the target audience.

Google Ads is a PPC tool for raising awareness, promoting businesses, and increasing traffic to a website. It’s a Google-developed online advertising program for digital marketers to research, launch, and monitor their campaigns.

Automation is undoubtedly the most unique feature of Google Ads, allowing users to create campaigns optimized for specific business objectives. Besides, it further helps digital marketers with a Keyword Planner to gather insights on potential keywords.

3.      PPC Entourage

As an Amazon Seller software, PPC Entourage is one of the best PPC tools for digital marketers. It’s a management program for finding valuable keywords and optimizing ad campaigns for increased return of investment (ROI).

PPC Entourage is a powerful user-friendly tool that analyzes sponsored ads’ data such as video, brand and product visually with only a few clicks.

PPC Entourage is one of the best tools providing digital marketers with automation templates to make changes across active campaigns. They can switch easily from product ads to video and brand display. Besides, PPC Entourage delivers powerful insights for continuous growth and ensures a smooth learning curve.

4.      Google Analytics

After company formation registration, Google Analytics is an innovative program that provides basic analytical tools and statistics for marketing and search engine optimization (SEO) purposes. It shows you how visitors use a website and can track and report traffic and mobile app events and traffic.

After online company formation, digital marketers can use the platform to integrate analytics and advertising. It helps them to understand the customer and act on their insights. They can also measure the return on investment and track video applications and social networking websites.

This best PPC tools for digital marketers is free and you can view ad metrics like cost per click (CPC) by linking a Google Ads account. It gives you access to data of a website page sessions, bounce and conversion rate.

5.      Ad Badger

Ad Badger is an Amazon PPC optimization application used to automate, manage, and monitor campaigns, making it valuable for digital marketers. They can generate more sales and even reclaim wasted expenses with this tool.

Ad Badger allows users to make real-time micro adjustments and analyze conversion data with a proprietary bid algorithm. Online registration companies can determine the cost per click of every keyword and make the most of their advertising budget with these powerful insights.

Ad Badger can scan every keyword in your campaign and prevent automated negative additions. Besides, it has an online community where users can discuss any PPC-related issues.

6.      Visual Website Optimizer (VWO)

Landing pages are crucial to the success of your ad campaigns as they’re designed towards a specific goal, which is why digital marketers need VWO. It’s a conversion optimization and web testing platform enabling businesses to optimize their web experience across mobile, desktop, and other devices.

incorporate your business online  and Visual Website Optimizer (VWO) allows you to test different page versions to determine which is best for the audience for better results. It’s also a cloud-based solution that helps fast-growing companies perform websites, campaigns, features, and products testing.

Lastly, VWO provides users with heatmaps of how people engage with the website and record different experiences.

7.      SpyFu

SpyFu is a competitive intelligence tool for digital marketers to uncover competitors’ ad secrets, including keywords used and their estimated monthly budget. It’s a search engine marketing (SEM) and search engine optimization (SEO) program with a simple easy-to-use interface.

After setting up a company online, SpyFu allows digital marketers to improve online search performance and filter results based on specifics while exporting the data into a Google Ads account. Besides, it exposes your most successful competitors’ search marketing strategies, secret formula and offers advanced PPC keyword reports and analysis.

Lastly, SpyFu also provides intelligent keyword suggestions and displays past successful ad copies to inspire your creativity.

Key Takeaways

After learning the best PPC tools for digital marketers, you can get started and take your business forward with these seven programs. They can automate time-consuming tasks such as ad creation, bid management, and keyword research to streamline your campaign management.

If you want to create PPC campaigns that deliver excellent results, you should consider using these tools. They’ll help you adapt to fast-changing market trends and stay ahead of your competitors while making informed business decisions.

About Author

Picture of Rick Mak

Rick Mak

Rick Mak is a 30-year veteran businessman, having started, bought, and/or sold more than a dozen companies. He has bachelor's degrees in International Business, Finance, and Economics, with masters in both Entrepreneurship and International Law. He has spoken at hundreds of conferences around the world during his career on entrepreneurship, international tax law, asset protection, and company structure. Business Anywhere Editorial Guidelines

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