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How to Choose The Right Business Course

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Are you looking for the right business course to sink your teeth into, but don’t know where to start? There are a large number of business courses out there, and selecting the right one can be tricky. Hence, we are here to help you out so that you can have the best chance to succeed in your business. 

In this article, we will cover different aspects of choosing the right business course, including looking at reputation, pricing, value, length, and more. This will help you understand the best type of course to select based on your limitations and preferences. 


One of the main ways that you’ll hear about a business course is from a friend, social media post, video, or advertisements. However, no matter how you bump into the coruse, you should also do your due diligence to ensure that you’ll be getting good quality products. 

For example, don’t fall for the hype from advertisements – after all, that’s what they are designed to do. Instead, conduct your own background research by looking at customer reviews to see what experiences others have had. 

You can look at the overall consensus on social media websites or review portals like TrustPilot. It’s a good idea to pay attention to the general theme of the comments instead of taking too much notice from one. That’s because you’ll always find people who are either too happy or not with a specific service. 

Course Price

When starting a business, it can be difficult to justify paying money for extras like a course. However, the investment can be worth it in the long run if it teaches the fundamentals you need to increase profit, get more customers, and grow your business at scale. 

You’ll be pleasantly surprised that you can find decent courses for a low price. Although, in some cases, you get what you pay for, which means that you should be wary about courses that promise too much for a low price. 

When buying high-ticket courses at $5,000 and above, you should do a greater degree of research. That’s because a large amount of money could be spent on other business expenses like product stock, hiring team members, branding, and much more. 

business course

Course Duration

Does the business course take a long time to complete? This is an important question that you need to answer before burying. Otherwise, you’ll end up buying a course that takes years to compete, which could be better spent starting your business. 

Ideally, you should find a course that you can do in your spare time, and it shouldn’t take longer than a month or two. This ensures that you can digest some of the course and then start taking action steps. 

You can determine the course length by looking at the FAQs on the website, or you can email the customer support team and ask. 

Type of Educational Material

Take the time to look at what resources you’ll be given during the training. Ideally, there will be availability of educational material that puts you in the best position to succeed. Here’s the types you can expect:

  • Video: nowadays many courses offer video episodes and last for a few minutes or hours – it depends on the amount of detail provided. These are a good source of information since you can see screenshots and rewind to watch again. 
  • Written tutorials: these can be a good source of supplementary information. However, the content must be professionally written and help you start taking action sooner rather than later. 
  • In-person workshops: in some cities, you might find courses that include in-person workshops. This is a good idea if you prefer learning at a physical location instead of a computer. However, these tend to take more time and have a higher cost than online course. 

What Are Your Business Goals?

The course you choose should depend on the type of business you want to build. For example, if you want to start an Amazon FBA business, then select a course that focuses around this business model. You’ll see that this is the best way to choose a course since it will be the most relevant. 

You can find industry-specific courses by asking other business owners in your niche, or do some searches on Google. In most cases, a low quality relevant course is better than a really good one that’s generic. 


Make sure that you choose a course that’s up to date so that you are getting information you can use. Some business ideas are constantly changing and as the industry evolves, so must the optimal strategies. 

Some courses are left without updates for years, while others are constantly updated. These are things you need to think about when choosing the best business course for you. 

Is it Actionable?

You should choose business courses that allow you to take action once you’ve digested the content. This ensures that you’re able to move your business forward after starting the course. Hence, the course should include step-by-step tutorials and case studies. 

However, the focus is also on you to make sure that you take the information and run with it quickly after finishing the course. Otherwise, you would have wasted a lot of money on the course and may forget what you’ve learnt. 

Final Thoughts

Overall, choosing the right business course should not be rushed because you need to select the best one for your specific use case. Make sure that you consider the various tips in this article, and you’ll have a much higher chance of making the correct selection. 

In the end, business courses are a great way to get a head start in the business world. You’ll end up avoiding the mistakes of others and increase your chances of success. Also, there is no harm in taking more than a single course. 

About Author

Picture of Rick Mak

Rick Mak

Rick Mak is a 30-year veteran businessman, having started, bought, and/or sold more than a dozen companies. He has bachelor's degrees in International Business, Finance, and Economics, with masters in both Entrepreneurship and International Law. He has spoken at hundreds of conferences around the world during his career on entrepreneurship, international tax law, asset protection, and company structure. Business Anywhere Editorial Guidelines

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