How to Name Your LLC Like a Pro

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Naming your LLC doesn’t have to be rocket science. In fact, with a little bit of creativity and some basic understanding of the rules, you can come up with a great name for your business that will help you attract customers and look professional. Here are some tips for naming your LLC.

1. Keep it simple. A good LLC name is easy to spell, pronounce, and remember. Don’t make it too long or too complex.

2. Make it relevant. Your LLC name should be relevant to what you do or sell. This will help customers find you when they’re searching for what you offer.

3. Use keyword research. Use keywords that describe what you do in your LLC name to help customers find you online.

4. Avoid using your personal name. Unless you’re a celebrity or your personal brand is well-known, avoid using your own name in your LLC name. It’s not necessary and can actually be disadvantageous if you ever want to sell or franchise your business.

5. Don’t use geographic terms. Unless you’re a local business with a brick-and-mortar location, there’s no need to include geographic terms in your LLC name.

6. Avoid using negative words. Words like “don’t,” “can’t,” or “won’t” can make your business sound unprofessional or untrustworthy.

7. Be unique and differentiating. Your LLC name should set you apart from the competition and be memorable. Brainstorm with friends, family, and colleagues to come up with something unique that represents your business well.

8. Check for availability and trademarks . Once you’ve come up with a few potential names for your LLC, check to see if they’re available on the Secretary of State website in your state and if they’re trademarked by another company . If they are, cross them off your list and try again .

9. Choose a name that can grow with you . As your business grows , changes , or pivots , you don’t want to be stuck with an LLC name that no longer makes sense . Try to choose a name that is broad enough to encompass any future products or services you may offer .

10. Have fun with it ! Naming your LLC is an opportunity to get creative . Don’t stress out too much about it – just have fun and go with whichever name feels right for you and your business.

Conclusion: Naming your LLC doesn’t have to be difficult – just follow these simple tips and you’ll be on your way to choosing a great name for your business in no time! And remember, if all else fails, you can always file a DBA or use a trade name for your businesses’ primary public-facing identity!

About Author

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Rick Mak

Rick Mak is a global entrepreneur and business strategist with over 30 years of hands-on experience in international business, finance, and company formation. Since 2001, he has helped register tens of thousands of LLCs and corporations across all 50 U.S. states for founders, digital nomads, and remote entrepreneurs. He holds degrees in International Business, Finance, and Economics, and master’s degrees in both Entrepreneurship and International Law. Rick has personally started, bought, or sold over a dozen companies and has spoken at hundreds of conferences worldwide on topics including offshore structuring, tax optimization, and asset protection. Rick’s work and insights have been featured in major media outlets such as Business Insider, Yahoo Finance, Street Insider, and Mirror Review.
“I’ve used many LLC formation services before, but this one is the best I’ve ever used—super simple and fast!” “Excellent service, quick turnaround, very professional—exactly what I needed as a non-US resident.”
You can read more feedback from thousands of satisfied entrepreneurs on the Business Anywhere testimonials page. As a contributor to Business Anywhere, Rick shares actionable guidance drawn from decades of cross-border business experience—helping entrepreneurs launch and scale legally, tax-efficiently, and with confidence. To learn more about how we ensure accuracy, transparency, and quality in our content, read our editorial guidelines.

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