American food trucks make anywhere between $23,000 to over $100,000 per year. As you can see, it can be quite a gamble to try this endeavor, but it can be rewarding as well.
If you’re already a genius in the kitchen and have some secret recipes up your sleeve, then a huge part of the hard work is already done. But to attract the masses, you need to appeal to them. And to do that, you need a company name that truly stands out and shines.
Read on to see how to come up with food truck names so yours is the best one possible, plus as a bonus, we’ve created over 400 food truck name ideas for you as inspiration!
Consider the Cuisine You’re Serving
Before you even thought about buying a food truck, you probably picked a cuisine and developed a menu first. If you haven’t, then do that now.
From there, you can choose a food truck name that reflects this cuisine. It should give customers an immediate idea of what type of food you serve.
Think about keywords or phrases associated with your cuisine. Consider incorporating specific dishes, ingredients, or cooking styles into the name to convey the essence of your offerings. For example, if you specialize in burgers, you might want to include words like “grill,” “juicy,” or “gourmet” in your food truck name.
Be Creative and Unique
Stand out from the crowd by brainstorming creative and original name ideas. Avoid cliches or generic terms that might make your food truck blend in with others.
Have some fun with it and think outside the box. Try using wordplay, puns, or cultural references related to your cuisine or personal background. You can count on funny food truck names to stick in people’s minds.
However, you should think long-term; choose a name that’ll grow with your business and stand the test of time as your food truck expands or diversifies its offerings. Stay away from trendy or gimmicky names that may become outdated quickly.
If there’s a personal story or connection behind the name, share it with your customers to create a deeper emotional connection. Personal anecdotes or experiences can add authenticity and sincerity to your brand, making it more relatable and memorable to customers.
A unique and memorable name will help your food truck leave a lasting impression on customers. Plus, it’ll provide a strong foundation for your brand’s identity and reputation. Highlighting the human element behind your company can help differentiate your business from competitors and grow loyalty among customers.
Consider Branding
Your food truck name should align with your overall branding strategy.
Factor in the atmosphere and experience you want to create for your customers. Think about how the name will fit with your logo, color scheme, and menu design.
Also, ensure that the name resonates with your target audience and reflects the personality of your brand.
Keep It Short and Simple
You’ve probably heard of “KISS” (“keep it simple, stupid”). Well, that concept applies here too.
Many studies have found that people’s short-term memories can only hold five to nine words at a time. If your truck name is too long, people’s eyes will glaze over, and they’ll forget it immediately. Typically, shorter names are more practical for branding purposes as well.
Avoid overly complicated or lengthy names that might confuse potential customers or make it difficult for them to find you online or on social media platforms.
Use a Food Truck Name Generator
If you’re truly stuck when it comes to food truck name ideas, it doesn’t hurt to use a name generator. What’s great about these is that you can hit the button repeatedly to get a bunch of names, and you don’t have to pick any of them either.
Instead, treat the name generator as a source of inspiration. As you see the different names go by, a spark of creativity may happen. From there, you can let your imagination run free and have fun brainstorming more ideas.
(Or check out our ideas below!)
Check Availability
Before finalizing your decision, conduct thorough research to ensure that the name you’ve chosen isn’t already in use by another food truck or business in your area. It’s good to have several in mind, as you’re not quite done yet. Check online directories, social media platforms, and local business registries to see if the names are available.
You can also use Business Anywhere’s handy business availability checker. We can help you check both limited liability companies (LLCs) and corporations.
Not only that, but if your desired name’s untaken, you can use our business registration service directly, which only takes a few minutes to complete. Our services start at $37, so you won’t have to spend much money either.
If you’re not ready to form a company, but wish to keep the name, you can file a name reservation. In general, you’ll file with your Secretary of State, and they’ll reserve the name for you for up to 90 days.
Test It Out
Once you’ve narrowed down your list of potential names, gather feedback from friends, family, and/or potential customers. After sharing the names with them, ask for their honest opinions.
Consider conducting a survey or poll on social media to gauge which name resonates the most with your target audience. Pay attention to their reactions and preferences to help you make an informed decision.
Legal Considerations
Before officially adopting a name for your food truck, ensure that it’s not trademarked or copyrighted by another business.
Conduct a thorough search of trademark databases and consult with a legal professional if necessary to confirm that your chosen name is legally available for use. This will help you avoid potential legal issues and protect your brand in the long run.
Do note that the legal considerations differ between LLCs/corporations and sole proprietorships/partnerships. The name availability and trademark checks only apply to the former group.
If you’re forming a sole proprietorship or partnership, then an option is to file for a “doing business as” (DBA) name. Although this may not automatically mean protection for your company name, it’ll put your food truck name on state records. So if anyone does a name search, they’ll see yours, and as a result, they may choose a different name.
Food Truck Name Ideas
Here are some generic food truck names:
| Flavor Wagon | Bistro Bus | Gastronomy on the Go |
| Tasty Trails | Flavor Fleet | Spice Sprinter |
| Curbside Cuisine | Sizzle on Wheels | Flavor Express |
| Nom Nom Mobile | Foodie Fusion Truck | Mobile Kitchen Magic |
| Rollin’ Bites | Chef’s Cruiser | Tasty Tracks Truck |
| Street Savory | Roadside Gourmet | Urban Eats Wheels |
| Mobile Munchies | Bites on the Go | Foodie Freighter |
| Epic Eats Express | Flavor Fiesta Van | Roaming Recipes |
| Urban Flavor Wheels | Culinary Caravan | Street Spice Shuttle |
| Gourmet Roadster | Taste Trekker Truck | Chow Chow Cruiser |
Ideas for Breakfast Food Truck Names
Starting before sunrise? Check out these breakfast food truck names!
| Sunrise Sizzle | Rise & Dine | Morning Munchies |
| Breakfast Bliss | Early Eats Express | Flippin’ Flapjacks |
| Toasty Trails | Breakfast Bonanza | Sunny Side Up Truck |
| Morning Glory Meals | Crispy Start Cafe | Rise n’ Shine Wheels |
| Waffle Wagon | Pancake Parade | Breakfast Bites Bus |
| Sunrise Sustenance | Omelette Odyssey | Cereal Cruiser |
| Breakfast Burrito Bus | Maple Morning Munch | Breakfast Buzz |
| Brunch on Wheels | Eggcellent Eats | Bacon Battalion |
| Cinnamon Swirls | Bagel Brigade | Morning Fuel Truck |
| Breakfast Booster | Oatmeal Oasis | Breakfast Banquet |
| Sausage Sunrise | Doughnut Drive | Breakfast Barrel |
| Flaky Pastries | Breakfast Beacon | Early Bird Eats |
| Morning Morsels | Breakfast Beatbox | Breakfast Buffet |
| Croissant Cab | Yogurt Yacht | Morning Menu Mobile |
| Breakfast Bravado | Morning Mingle Mobile | Sunrise Sustainer |
| Hashbrown Haven | Breakfast Banquet Bus | Breakfast Breakout |
Taco Truck Names
Taking inspiration from cuisine south of the border? Know your tacos from your enchiladas? Try one of these fun names!
| Taco Tango | Sizzle & Spice | Mexi-licious |
| Taco Trail | Fiesta Flavors | Crunchy Cruiser |
| Taco Tapas | Taco Twist | Tortilla Truck |
| Taco Temptations | Taco Time | Tasty Tacos Truck |
| Taco Topia | Taco Treats | Tacos on Wheels |
| Taco Town | Taco Takeout | Taco Fiesta |
| Taco Tryst | Taco Turnover | Taco Tundra |
| Taco Tickle | Taco Temptation | Tacos Galore |
| Taco Trove | Tacos Al Fresco | Taco Tap-In |
| Taco Tease | Taco Tango | Tacos Ahoy |
| Taco Tickle | Taco Turf | Tortilla Turnpike |
| Taco Terrain | Tacos To-Go | Tacos ‘n’ More |
| Taco Takeover | Taco Tornado | Tacos & Treats |
| Taco Town | Taco Transit | Tortilla Treats |
Coffee Truck Names
Brewing up that morning cuppa joe? You’ll need a name that will hit harder than the caffeine!
| Brewed Bliss | Bean Machine | Java Junction |
| Caffeine Cruiser | Espresso Express | Morning Mojo Mobile |
| Perk Up Wheels | Bean Buzz | Java Jaunt |
| Roast Roadster | Cuppa Cab | Brew Break Bus |
| Coffee Cartel | Bean Brigade | Espresso Escape |
| Caffeine Commuter | Brewed on Wheels | Mobile Mocha |
| Java Jive | Caffeine Convoy | Roast Route |
| Brewed to Go | Java Journey | Cup Runneth Over |
| Espresso Expedition | Bean Bandwagon | Roast and Roll |
| Brewed Bliss Bus | Caffeine Cruise | Perk Patrol |
| Bean Blitz | Espresso Emissary | Brew Brothers |
| Coffee Cavalcade | Java Joyride | Roast Revival |
| Cuppa Cruiser | Bean Bonanza | Espresso Endeavor |
| Caffeine Caravan | Brews on Board | Java Jolt |
Ice Cream Food Truck Names
Selling the sweet stuff? Try one of these name ideas
| Scoop & Roll | Chill Chariot | Frozen Delights |
| Sweet Scoops | Creamy Cruiser | Frozen Fantasies |
| Chilly Wheels | Scoop Safari | Ice Cream Odyssey |
| Cone Crusader | Creamery on Wheels | Frosty Treats Truck |
| Scoop Squad | Frozen Frenzy | Ice Cream Express |
| Chilled Charisma | Scoop Street | Creamy Carnival |
| Frosty Flavors | Cone Connoisseur | Frozen Funmobile |
| Scoop Shack | Sweet Swirls | Chillville Chariot |
| Dairy Dreamer | Scoop Symphony | Ice Cream Adventure |
| Chill Chaser | Scoop Seeker | Frozen Bliss Wagon |
| Cone Quest | Creamy Caravan | Frosty Fiesta |
| Scoop Slinger | Frozen Fusion | Chilled Out Cruiser |
| Cone Craze | Scoop Safari | Frozen Treats Trail |
| Ice Cream Insanity | Frosty Frolic | Scoop Spectacular |
Pizza Food Truck Name Ideas
Selling pie by the slice? Choose a name from our list:
| Pizza Pitstop | Crust Crusaders | Slice on Wheels |
| Mobile Pizzeria | Pizza Perfection | Crust & Craft |
| Rolling Dough | Pizza Parlor on Wheels | Mobile Slice |
| Pizzamobile | Slice Seekers | Crust Connection |
| Pizza Party Truck | Rolling in Dough | Oven on the Move |
| Pizza Patrol | Dough Drifters | Crust Cruiser |
| Slice Squad | Pizzawagon | Pizza Express |
| Rolling in Flavor | Dough Dynasty | Mobile Pizza Oven |
| Pizza Pitwagon | Crust Carnival | Slice Savant |
| Rolling Pies | Dough Depot | Pizza Journey |
| Pizza Pursuit | Crust Cart | Slice Sensation |
| Mobile Slice House | Pizza Wheels | Rolling Crust |
| Pizza Pursuit | Dough Delight | Slice Safari |
| Pizzamania | Dough Dazzle | Pizza Trailblazer |
| Crust Kingdom | Rolling Stone Pizza | Slice Star |
Burger Food Truck Name Ideas
They’re the nation’s favorite fast food for a reason – everyone loves a burger! Name it right to get fans for life!
| Burger Bliss | Patty Patrol | Grill on Wheels |
| Burger Bonanza | Bun Runners | Mobile Burger Bar |
| Burger Brigade | Flippin’ Burgers | Patty Party Truck |
| Bun Voyage | Burger Beast | Grillin’ Gourmet |
| Burger Bistro | Bun & Patty Express | Rolling Burger Joint |
| Burger Battalion | Patty Pursuit | Burger Boulevard |
| Bun Buzz | Burger Bus | Grillin’ Galore |
| Burger Beat | Patty Parade | Bunzilla |
| Bun Run | Burger Bandwagon | Pattywagon |
| Burger Blast | Bun Voyage | Grill Master on Wheels |
| Burger Bound | Patty Pioneers | Mobile Grillers |
| Bun Dynasty | Burger Express | Flaming Grill Truck |
| Burger Barge | Patty Pushers | Rolling Burger Bash |
| Bun Blitz | Burger Blitz | Grill & Go |
Dessert Food Truck Name Ideas
Are you creating after-dinner treats? Everyone with a sweet-tooth will want some of your desserts!
| Sweet Street Sweets | Dessert Delights | Treats on Wheels |
| Sugar Rush Rover | Dessert Dreamland | Confection Connection |
| Dessert Dazzle | Sweet Tooth Truck | Indulge on Wheels |
| Dessert Dynasty | Sugary Sensations | Decadence on the Move |
| Dessert Delish | Sweet Escape Truck | Dessert Drive |
| Sugar Shack Mobile | Heavenly Treats Truck | Dessert Oasis |
| Blissful Bites Bus | Confectionery Cruiser | Dessert Discovery |
| Sweet Spot Sprinter | Dessert Drifter | Sugar Rush Runners |
| Delightful Dessert Drive | Sugar Scoop Truck | Sweetness on Wheels |
| Dessert Destination | Treat Truck | Sweet Swirls Shuttle |
| Sugar Safari | Dessert Discovery | Delightful Delights Bus |
| Sugary Sojourn | Dessert Dash | Sweet Serenity Mobile |
| Confection Caravan | Dessert Drive-Thru | Sweet Sensations Wagon |
| Dessert Dash | Dessert Discovery | Sugar Spin |
Choose Superior Food Truck Names
It can be difficult to pick food truck names that’ll work perfectly for your business. But ultimately, you should have fun with it and see where your brainstorming sessions go.
And if you’re ever struggling, don’t be afraid to use a name generator. You can easily find them online and with the click of a few buttons, you can have hundreds of names at your disposal.
Now that you’ve got your food truck name squared away, it’s time to create your business. Sign up with Business Anywhere now and we’ll get your company registered within 10 minutes.
