On Trustpilot as of September 2026, ZenBusiness holds 4.8 out of 5, Doola 4.5 and Northwest Registered Agent 4.1, with BusinessAnywhere at 4.8. A spread that narrow cannot decide a purchase. What separates these companies is who each is built for and what it charges from year two, where the recurring complaint in this category comes from.
Incfile is now Bizee, the same company under a new name. All three form an LLC for $0 plus state filing fees, and they separate on registered agent cost: $199 a year at ZenBusiness after a $99 first year, $249 a year at LegalZoom, and a free first year at Bizee followed by its standard rate.
ZenBusiness forms an LLC for $0 plus state fees and sells compliance tooling to US-based owners. Doola charges $297 a year on its entry plan and bundles ongoing support for non-resident founders, with bookkeeping and tax filing from $1,999 a year. The choice comes down to whether you need the accounting bundled or only the entity.
ZenBusiness and LegalZoom both form an LLC for $0 plus state filing fees. The difference is recurring cost and scope: registered agent service is $199 a year at ZenBusiness against $249 at LegalZoom, and LegalZoom bundles attorney access that ZenBusiness does not offer. Neither is built for a founder based outside the United States.
ZenBusiness is a legitimate business formation company: a claimed Trustpilot profile since December 2017, a 4.8 out of 5 rating, LLC formation from $0 plus state filing fees, and registered agent service at $99 for the first year renewing at $199 a year. The question worth asking is not whether it is real, but what it costs at renewal and whether it covers what a founder based outside the United States needs.
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